Branding • Illustration • Web • Advertising • Social media • Flyers
Photo editing • Packaging • English and French copywriting
Billboards • Advertising campaigns
E D U C A T I O N
Certificate, Advanced InDesign • Institut des communications graphiques du Québec • 2010
Certificate, Continuing Education in Computer Graphics (96 hours) • Collège de Maisonneuve • 1994
Bachelor of Fine Arts, Specialization in Teaching • UQAM • 1993
Bachelor of Fine Arts, Specialization in Creation (3.20 GPA) • UQAM • 1989
S U M M A R Y
Innovative and easy to work with graphic designer with a progressive career path in design, print management, digital touch-ups, creation and production. Influential personality that encourages collaboration amongst teams. Excellent communication skills and the ability to build strong business relationships. Strategic and creative individual with a proven track record of achieving and surpassing corporate goals that have strict deadlines and minimal budgets.
P R O F I L E
Strong client focus;
ability to understand and anticipate clients’ needs and offer innovative and efficient artistic solutions.
Excellent interpersonal skills;
extremely flexible and diplomatic, which promotes open communication and helps organizations adopt unique and innovative artistic solutions that make them stand out as leaders in their markets.
Manage multidisciplinary teams of up to 10 employees;
very low employee turnover due to strong leadership skills that focus on encouraging others to surpass goals while allowing them to be creative and recognizing them for their efforts.
Full-cycle management: Hiring;
training; coaching; motivating; performance evaluations; conflict resolution; disciplinary actions, when required.
Advertising; illustration; photo styling and touch-ups; magazine layouts; typography research; design and mock-ups for television ads; annual reports; children’s educational material; packaging; logo and complete branding; website design.
Editorial and infomercial layouts; monthly advertising campaigns including 20+ page flyers, point of sale advertisements and billboards.
Create customer-experience concepts; slogans; product names; advertising hooks; communication and social media campaigns.
Summit Creative Awards:
2004 Silver; 2005 Silver and Bronze; 2006 Silver; 2007 Bronze and Gold; 2008 Silver; 2009 Silver; 2010 Silver.
Adobe Suite (Illustrator, Photoshop, InDesign), SEO, Google Analytics in both languages.
Excellent spoken and written skills in French and English; can produce flawless copy.
P R O F E S S I O N A L E X P E R I E N C E
• Lead and direct all advertising responsibilities (planning and execution for print and web); manage associated teams, suppliers and consultants
• Build branding strategies, which include creating a clearly defined visual concept for each brand
• Ensure high-quality design and branding compliance for each customer’s point of contact
Lux Production • Advertising Agency • 1996-Present
Clients: Caribbean Mercantile Bank • Bucuti Beach Resort, Aruba • DK Gems
• Majesty Jewellers • Visser Pharmaceutical Holdings.
Bucuti Beach Resort: Update brand and image for an international luxury market; supervise the technical and communications teams to create a user-friendly website; Bucuti now has a 90% year-round occupation rate.
Caribbean Mercantile Bank: Created annual reports for 15 consecutive years, which won 7 Summit Creative Awards and created a keepsake for the board of administration’s annual meeting.
Linen Chest • 1996-2014
Conception graphique, photographie, retouche et montage photo, stylisme, branding pour chaque produit, slogan et en anglais et en français. Implémentation d'une stratégie marketing axée sur le style de vie et la création d’une communication visuelle permettant à l’entreprise de passer de 4 à 26 magasins.
JoanSeed.ca • 2014- Present
Responsible for artistic direction and illustration, including new product development and creation. Established and built social media presence (Instagram, Vine, Pinterest, Google +, LinkedIn, YouTube, VKontakte, Twitter, Facebook, Snapchat, Tumbler, etc.). Created online stores (Spreadshirt, Etsy, Threadless and Zazzle).
Intercontinental Mercantile • 2013-2014
Developed packaging design that gained interest from Zone, Stokes and Linen Chest, and was very quick to resell.
Nights Publications • 1996-2007
Led all artistic activities (graphic design, photography, touch-ups, photo editing, styling) for Island Gourmet magazine. Designed, created and illustrated content for the Aruba, St-Maarten, Curaçao, Panama and Bonaire Nights editions.
Optical Farhat • 2005
Responsible for rebranding, website update and advertising activities
Aliments Haut-Panache • 2000-2005
Designed and created packaging and advertising for food products
Kaufmann de Suisse, jewellers (New York) • 2003-2004
Java Communications • 1998-1999 and 2005-2006
Clients: National Bank of Canada • Browns Shoes
Mulatop • Illustrated children’s educational materials • 2006-2014